In short: there is no single best card; there is the one that fits your shop. We compared twelve options on the same criteria and say who each suits best. Fidelia wrote this page, so read it with that in mind: Fidelia is listed first, and every competitor fact comes from their own page, checked on 25 October 2026.
What criteria did we use?
No scores or rankings, because shops need different things. Every option is judged on the same questions:
- Price and what is included, noting whether VAT is stated.
- Limits on customers, scans, staff or locations.
- Wallet card without an app for the customer.
- Push messages and the plan they start in.
- Trial and contract: how long can you try it, and how long are you tied in?
- Fit for Belgian shops: languages, Bancontact-style counters (the card works next to any till), local support.
How do they compare?
Prices per month as published on 25 October 2026. “Not stated” means we found nothing on the vendor’s own page.
| Option | Price (month) | Customer card | Trial | Contract |
|---|---|---|---|---|
| Fidelia | Essential €29, Pro €59, excl. VAT | Apple and Google Wallet | 14 days of Pro | Cancel any time |
| Goodly | Pro 29 euro excl. VAT, Business 69, Multi-sites 149 | Apple and Google Wallet | 14 days, bank card required | Monthly has no minimum term |
| Joyn | Lite 19.95, Connect 59.95, Expert 79.95 excl. VAT | Joyn app or Joyn card | Not stated | 1 year, renews yearly |
| Fiddo | Essentiel 29, Pro 49 excl. VAT | Android app or web | 30 days, no card | No commitment |
| FidelUp | Starter 29.99, Business 69.99, Multi-site 119.99 excl. VAT | Apple and Google Wallet | 1 month free, no card | No commitment |
| Stampzer | Starter 29 (24 yearly), Pro 49 (41 yearly); VAT not stated | Apple and Google Wallet | Free phase, no card | Monthly cancellable |
| Palomi | Free, Pro 29, Business 59 excl. VAT | Apple and Google Wallet | Free plan | No commitment |
| Zerosix | 49 per establishment excl. VAT, plus 190 setup | Apple and Google Wallet | Not stated | No commitment |
| Hey Pongo | No public price, demo request | Apple and Google Wallet | Not stated | Not stated |
| Loopy Loyalty | Starter 25, Growth 69, Ultimate 95 USD | Apple and Google Wallet | 15 days | Not stated |
| Stamp Me | Lite 29, Pro 49, Elite 169 | Stamp Me Loyalty App | 30 days, no card | No lock-in |
| SumUp Local | Free | SumUp Local app | Not applicable | Not stated |
Fidelia: for shops that want a simple card with no caps
Unlimited customers, scans and staff on every plan, no fee per user and no setup fee. Essential, €29, is the stamp card; Pro, €59, adds push, location reminders, e-mails, several cards, card types and VIP levels. It works next to any till or Bancontact terminal: staff scan the card. Limits: no SMS (push goes to the Wallet card), no promo codes, no birthday or referral rewards yet, no coaching, and stamping needs internet. A mistake is corrected by an owner or manager in the dashboard, with a logged reason. See our pricing.
Goodly: for shops that want AI and review tools
Pro (29 euro excl. VAT) has 1 card, push, 10,000 e-mails a month, an AI assistant, RFM analytics and automatic Google review requests. The trial needs a bank card, and the 30-day guarantee has conditions. Best for: shops that want e-mail and analytics tools from the first plan. Fidelia vs Goodly.
Joyn: for shops that want a large cardholder network
Joyn describes a network of 2.2 million cardholders and 3,000 merchants (their figures); prices are excl. VAT for an annual contract that auto-renews unless cancelled 30 days before the end. Customers use the Joyn app or a card. Best for: shops that value the network and are comfortable with a yearly contract. Fidelia vs Joyn.
Fiddo: for shops that want a free trial without a card
Essentiel at 29 euro excl. VAT, 30-day trial without a card, 0 % commission and a shared network across Fiddo shops. The customer app is an Android APK or web, with iOS marked as coming. Best for: shops that want to test for a month with no commitment. Fidelia vs Fiddo.
FidelUp: for a Wallet card first, push later
Starter (29.99 excl. VAT) has a Wallet card and an online scanner but no push or geolocation; those start in Business (69.99). A month free, no card. Best for: shops that want a Wallet card and can wait on push. Fidelia vs FidelUp.
Stampzer: for Dutch-speaking shops
Starter 29 euro (24 paid yearly) with unlimited customers and stamps; Pro adds several locations and push. Currently a free phase with 20 % off for 6 months for early users. VAT basis not stated. Best for: Dutch-speaking shops that like Dutch support. Fidelia vs Stampzer.
Palomi: for starting free
The free plan has 75 members, unlimited cards and unlimited push; Pro (29 euro excl. VAT) has 500 members. France-focused. Best for: a very small client list that wants to start at zero. Fidelia vs Palomi.
Zerosix: for chains that want coaching and integrations
49 euro excl. VAT per establishment plus a 190 euro setup fee; includes SMS campaigns, promo codes, coaching and 70+ integrations. Best for: businesses with several outlets that want integrations and coaching. Fidelia vs Zerosix.
Hey Pongo: for a demo-led marketing tool
No public price; the pricing page leads to a 30-minute demo request. The platform has Wallet cards, e-mail, SMS and push campaigns, Google reviews and local SEO. Best for: shops that want a managed marketing package and will book a demo. Fidelia vs Hey Pongo.
Loopy Loyalty: for geofencing at a low price
Starter 25 USD, all plans with Apple and Google Wallet, unlimited push and geo-fencing. USD billing; VAT not stated. Best for: a single shop happy to pay in dollars. Fidelia vs Loopy Loyalty.
Stamp Me: for shops running several programmes
Lite 29, Pro 49 and Elite 169 euro; up to 2 card programmes included. Customers use the Stamp Me Loyalty App. Best for: shops that want SMS, birthday club and scratch and win in Pro. Fidelia vs Stamp Me.
SumUp Local: for shops already on SumUp
Free from the SumUp dashboard; customers download the SumUp Local app and add their bank card. Best for: shops that already take payments with SumUp and want points at no cost. Fidelia vs SumUp Local.
What about paper or your own app?
Paper is the cheapest start and an own app gives the most control. See Fidelia vs paper cards and Fidelia vs your own app. More in the complete guide and on the Belgian homepage.