In short: Loopy Loyalty is a self-serve Wallet card builder priced in dollars, with push, geo-fencing, an API and Zapier or Make on every plan. Fidelia is the same idea priced in euros for Belgian shops, with unlimited customers and scans, and push and location reminders in Pro at €59. Pick Loopy if you need an API or automations; pick Fidelia for euro billing and a Belgian-ready setup.
How do the plans line up?
Fidelia prices per month excl. VAT, as published on 25 October 2026. Loopy Loyalty prices are in US dollars and its site does not state VAT.
| — | Fidelia | Loopy Loyalty |
|---|---|---|
| Apple Wallet & Google Wallet, no app | Yes | Yes |
| Entry plan | Essential €29 | Starter $25 ($250 a year) |
| Middle and top plans | Pro €59 | Growth $69, Ultimate $95 |
| Currency | Euro | US dollar |
| Push notifications | Pro €59 | Every plan, unlimited |
| Location reminders (geo-fencing) | Pro €59 | Every plan |
| Customers and scans | Unlimited on every plan | Not stated on their site |
| Card designs | Several cards in Pro | 1 (Starter), 3 (Growth), 10 (Ultimate) |
| Locations | +€19 each | 1, 3 or 10 by plan |
| API, Zapier and Make | No | Every plan |
| CSV export | Pro €59 | Ultimate only |
| Setup fee | None | Not stated on their site |
| Free trial | 14 days of Pro | 15 days, card needed when the project goes live |
| Cancelling | Any time, runs to the end of the paid period | No refunds, cards deleted on cancelling |
| QR counter stand | First one included and delivered | Not stated on their site |
Where is Fidelia stronger?
- Euro billing. Essential is €29 and Pro €59, with no currency conversion.
- No caps on customers and scans, and extra locations at €19 a month each instead of a plan change.
- Card types and VIP levels. Pro adds points, cashback, prepaid, packs, membership cards and up to three VIP levels.
- Cancelling keeps things orderly. The plan runs to the end of the paid period; Loopy states that cancelling deletes the cards.
- The QR stand is part of the plan. Your first A5 counter stand is delivered with your card.
- Founding merchants in Belgium can get Pro at €19 a month for as long as they stay.
Where is Loopy Loyalty stronger?
- Push and geo-fencing from $25. On Fidelia both start at Pro.
- API, Zapier and Make on every plan, for custom automations.
- A longer trial window to build in: 15 days, with a card needed only when the project goes live.
- Room to grow on designs: up to 10 card designs and 50 stamper users on Ultimate.
Who should pick Loopy Loyalty?
Loopy suits a business, an agency or a developer that wants Wallet cards connected to other tools through an API, Zapier or Make, and is comfortable with dollar pricing.
Who should pick Fidelia?
Fidelia suits independent shops, cafés and salons in Belgium that want euro pricing, unlimited customers and scans, and a card they can set up themselves in minutes. See our pricing for every plan.
How do you switch from Loopy Loyalty to Fidelia?
- Create your Fidelia card with the same reward and start the 14-day Pro trial.
- Export your customers first: CSV export is Ultimate only on Loopy, so check your plan before it ends.
- Welcome returning regulars with a stamp and add stamps by hand for those close to a reward.
- Run both side by side for a few weeks, then cancel Loopy; its cards are deleted when you cancel.
More comparisons: Fidelia vs Goodly, Fidelia vs Stamp Me, or the Belgian homepage.