In short: paper is cheapest to start and needs nothing from the customer, but you cannot see it, reach it or protect it. A Wallet card costs €29 a month, sits on the phone next to the bank cards, and records every stamp. Stay with paper if you have a few regulars you know by name; switch when you want to know who comes back and bring them back.
How do they line up?
Fidelia prices per month excl. VAT, as published on 25 October 2026. Paper costs depend on your printer, so no figure is given.
| — | Fidelia | Paper card |
|---|---|---|
| Cost | Essential €29, Pro €59 | Printing, per batch |
| Setup fee | None | Design and first print run |
| Customers and scans | Unlimited on every plan | Cards you print |
| Lost cards | Card stays on the phone, stamps stored | Stamps lost with the card |
| Stamp fraud | Staff scan, every stamp recorded and reversible | Copyable stamp, photocopies |
| Reaching customers | Push and e-mails (Pro) | Not possible |
| Knowing who returns | Customer list and stats | No |
| Customer effort | Scan a QR code once | Take a card |
| Rewards you can run | Stamps (Essential); points, cashback, prepaid, membership (Pro) | Stamps |
| Works without a phone | No | Yes |
| Works without internet | No | Yes |
| Free trial | 14 days of Pro | Not applicable |
| QR counter stand | First one included and delivered | Not applicable |
Where is Fidelia stronger?
- No lost cards. The card sits in Apple Wallet or Google Wallet, where the customer already looks for their bank cards and boarding passes.
- Less cheating. Stamps are added by staff scanning the customer’s card; each one is recorded and mistakes are corrected with a logged reason.
- You can reach people. Pro sends push notifications to the Wallet card, and e-mails, so a quiet Tuesday can be answered.
- You see what works. Customer lists and stats show who returns and how often; with paper you can only guess.
- No reprinting. Change the reward or the stamp count and every card updates.
- Nothing to connect. It works next to any till: staff scan the card and nothing is wired to your payment system.
- Founding merchants in Belgium can get Pro at €19 a month for as long as they stay.
Where is paper stronger?
- It is the cheapest start. A print run and a rubber stamp, no monthly fee.
- No phone, no internet, no battery. It works for every customer, including those without a smartphone.
- Zero learning curve for staff and customers.
- Nothing to cancel. You stop when you stop printing.
Who should keep paper?
A very small shop with a short list of regulars it knows by name, where a reward costs little and nobody is trying to cheat the card. Paper is also a fine fallback next to a digital card for the few customers without a smartphone.
Who should pick Fidelia?
Fidelia suits shops that want to see who comes back, reach them without printing flyers, and stop handing out lost cards. Start with a 14-day Pro trial. See our pricing for every plan.
How do you move from paper to Fidelia?
- Create your Fidelia card with the same reward as the paper one, so regulars recognise it.
- Put the QR stand next to the till and ask at payment, “Would you like the card on your phone?”
- Honour the paper cards: for customers with a half-full card, add the same number of stamps by hand from the customer page.
- Stop printing paper once most regulars have moved over, and keep a few for customers without a smartphone.
More comparisons: Fidelia vs building your own app, Fidelia vs Goodly, or the Belgian homepage.