In short: SumUp’s loyalty programme costs nothing and credits points or stamps automatically when a customer pays with the bank card they registered in the SumUp Local app. Fidelia costs €29 or €59 a month, but the customer needs no app, any payment method earns a stamp, and you do not depend on a payment provider. Pick SumUp if it is already your payment provider and free matters most.
How do the plans line up?
Fidelia prices per month excl. VAT, as published on 25 October 2026.
| — | Fidelia | SumUp Local |
|---|---|---|
| Price | Essential €29, Pro €59 | Free |
| Where customers keep the card | Apple Wallet and Google Wallet, no app | SumUp Local app |
| How a stamp is earned | Staff scan the customer's card, any payment method | Automatically, when the registered bank card pays |
| Points or stamps | Stamps (Essential); points, cashback, prepaid, membership (Pro) | Points or stamps, for purchases, visits or custom actions |
| Notification on each earn | Pro €59, push to the Wallet card | Yes |
| Birthday, new-member and win-back messages | No | Yes |
| Push notifications of your own | Pro €59 | Not stated on their site |
| E-mails to customers | Pro €59, 2.000 a month | Not stated on their site |
| Location reminders (geolocation) | Pro €59 | Not stated on their site |
| Stats | Full stats and CSV export (Pro) | Daily to monthly stats |
| Works with any till | Yes | Not stated on their site |
| Setup fee | None | Not stated on their site |
| Free trial | 14 days of Pro | Not applicable, the programme is free |
| QR counter stand | First one included and delivered | Not stated on their site |
Where is Fidelia stronger?
- No app for customers. A QR scan puts the card in Wallet; SumUp Local customers have to download an app and register a bank card.
- Any payment method counts. Cash, Bancontact, another terminal: staff scan the card and the stamp is given.
- Independent of your payment provider. Change terminal and the loyalty card stays.
- Card types and VIP levels. Pro adds points, cashback, prepaid, packs, membership cards and up to three VIP levels.
- Your own campaigns. Push to the Wallet card, e-mails from your shop’s own address, and location reminders in Pro.
- The QR stand is part of the plan. Your first A5 counter stand is delivered with your card.
Where is SumUp Local stronger?
- It is free. No monthly fee for the programme itself.
- Automatic crediting. Customers do nothing at the till; the payment credits the points or stamps.
- Birthday, new-member and win-back messages are listed. Fidelia has no birthday rewards yet.
- Reach. SumUp cites 2.8 million customers in its network, its own figure.
- One dashboard if you already use SumUp for payments.
Who should pick SumUp Local?
SumUp Local suits a shop that already takes payments with SumUp, wants a no-cost start, and whose customers will install the SumUp Local app and link a bank card.
Who should pick Fidelia?
Fidelia suits shops that take cash or use several terminals, that want to message their customers themselves, or whose customers will not install another app. See our pricing for every plan.
How do you switch from SumUp Local to Fidelia?
- Create your Fidelia card with the same reward and start the 14-day Pro trial.
- Welcome returning regulars with a stamp and add stamps by hand for those close to a reward.
- Put the Fidelia QR stand next to the terminal and ask at payment, “Do you have our card?”
- Stop the SumUp programme from your dashboard once most regulars have moved over.
More comparisons: Fidelia vs Zerosix, Fidelia vs Goodly, or the Belgian homepage.