In short: Hey Pongo is a broader marketing platform (loyalty card plus campaigns, Google reviews, local SEO and missed calls) sold through a demo, with no public price. Fidelia is a self-serve Wallet loyalty card with prices on the page. Pick Hey Pongo if you want that wider toolkit and a conversation first; pick Fidelia if you want to see the price and start today.
How do the plans line up?
Fidelia prices per month excl. VAT, as published on 25 October 2026. Hey Pongo publishes no price.
| — | Fidelia | Hey Pongo |
|---|---|---|
| Apple Wallet & Google Wallet, no app | Yes | Yes |
| Public price | Essential €29, Pro €59 | None, demo request |
| How to start | Create your card yourself | Book a 30-minute demo |
| Push notifications | Pro €59 | Yes |
| E-mail campaigns | Pro €59, 2.000 a month | Yes |
| SMS campaigns | No | Yes |
| Location reminders (geolocation) | Pro €59 | Not stated on their site |
| Google review requests | Every plan | Yes |
| Local SEO and missed-call tools | No | Yes |
| Card types | Stamps (Essential); points, cashback, prepaid, membership (Pro) | Not stated on their site |
| Customers and scans | Unlimited on every plan | Not stated on their site |
| Setup fee | None | Not stated on their site |
| Free trial | 14 days of Pro | Not stated on their site |
| Commitment | None, cancel any time | Not stated on their site |
| QR counter stand | First one included and delivered | Not stated on their site |
Where is Fidelia stronger?
- Prices you can read. Essential is €29 and Pro €59; you can budget before talking to anyone.
- Self-serve. Create the card, pick the reward and start a 14-day Pro trial without a demo.
- No setup fee, unlimited customers and scans on every plan.
- Works next to any till. Staff scan the customer’s card; nothing to connect.
- Card types and VIP levels. Pro adds points, cashback, prepaid, packs, membership cards and up to three VIP levels.
- The QR stand is part of the plan. Your first A5 counter stand is delivered with your card.
- Founding merchants in Belgium can get Pro at €19 a month for as long as they stay.
Where is Hey Pongo stronger?
- A wider toolkit. Besides the Wallet card, Hey Pongo lists SMS campaigns, local SEO and a missed-call feature, which Fidelia does not have.
- SMS. Fidelia has no SMS; it reaches customers with push on the Wallet card and with e-mails.
- A guided start. The demo format suits owners who want someone to walk them through the setup.
Who should pick Hey Pongo?
Hey Pongo suits a business that wants loyalty, review requests, local search visibility and customer messaging from one provider, and is comfortable asking for a quote after a demo.
Who should pick Fidelia?
Fidelia suits independent shops, cafés and salons that want a clear monthly price and a Wallet card running the same day. See our pricing for every plan.
How do you switch from Hey Pongo to Fidelia?
- Create your Fidelia card with the same reward and start the 14-day Pro trial.
- Welcome returning regulars with a stamp and add stamps by hand for those close to a reward.
- Run both side by side for a few weeks, with the Fidelia QR stand next to the till.
- Check your Hey Pongo contract terms before you cancel; they are not stated on their site.
More comparisons: Fidelia vs Zerosix, Fidelia vs Goodly, or the Belgian homepage.