In short: FidelUp and Fidelia are close in concept: a Wallet card with no customer app. FidelUp’s push and geolocation start at €69.99; Fidelia’s start at €59. FidelUp has a month-long trial without a card and a Multi-site plan with an API; Fidelia has more card types, VIP levels and a QR stand included.
How do the plans line up?
Prices per month excl. VAT (HTVA at FidelUp), as published on 25 October 2026.
| — | Fidelia | FidelUp |
|---|---|---|
| Apple Wallet & Google Wallet, no app | Yes | Yes |
| Entry plan | Essential €29 | Starter €29.99 |
| Push notifications | Pro €59 | Business €69.99 |
| Location reminders (geolocation) | Pro €59 | Business €69.99 |
| Card types | Stamps (Essential); points, cashback, prepaid, membership (Pro) | Points, stamps or tiers |
| Birthday and referral features | No | Business €69.99 |
| Several locations | Pro €59 + €19 per extra | Multi-site €119.99, up to 3 sites |
| API | No | Multi-site €119.99 |
| Free trial | 14 days of Pro | 1 month on every plan |
| Payment details to start the trial | Yes | No credit card |
| Yearly billing | 2 months free | −2 months |
| QR counter stand | First one included and delivered | Not stated on their site |
Where is Fidelia stronger?
- Push and location reminders cost less. Both are in Pro at €59; at FidelUp they are in Business at €69.99.
- More card types and VIP levels. Pro offers points, cashback, prepaid, packs and membership cards, with up to three VIP levels.
- Extra locations are priced one by one. Each extra location is €19 a month.
- The QR stand is part of the plan. Your first A5 stand is delivered with your card; more cost €19 each.
- Google review requests on every plan.
- Founding merchants in Belgium can get Pro at €19 a month for as long as they stay.
Where is FidelUp stronger?
- A cheaper first plan with a Wallet card at €29.99 and one month free on every plan, with no credit card.
- Plans above the entry level are free to try. The trial applies to Business and Multi-site too, which Fidelia’s Essential plan does not have.
- An API is listed in Multi-site.
- Based in Brussels, with referral and birthday features in Business.
Who should pick FidelUp?
FidelUp fits a shop that wants to test a Wallet card for a full month without giving card details, that needs an API across up to three sites, or that prefers a Brussels-based supplier.
Who should pick Fidelia?
Fidelia fits shops that want push and location reminders without the jump to a €69.99 plan, with several card types and VIP levels, and a QR stand ready on day one. See our pricing for every plan.
How do you switch from FidelUp to Fidelia?
- Create your Fidelia card with the same reward and start the 14-day Pro trial.
- Turn on the welcome stamp and add stamps by hand for regulars close to a reward.
- Put the Fidelia QR stand next to the FidelUp code for two or three weeks and mention it at payment.
- Send a last message with the link to the new card, then cancel FidelUp; it states no commitment.
More comparisons: Fidelia vs Goodly, Fidelia vs Stampzer, or the Belgian homepage.