Guides for local shops
Practical guides on loyalty cards, regulars and marketing for independent shops, cafés and restaurants.
Apple Wallet vs Google Wallet
No need to choose: one loyalty card can live in both Wallets. Here are the differences that matter: notifications, the lock screen and the web card fallback.
- Guide
Loyalty and Bancontact
Do your customers pay by Bancontact, Payconiq or cash? A digital loyalty card works alongside the payment, without reading any bank card data.
- Comparison
Choosing a Joyn alternative
Thinking about a Joyn alternative? These are the seven points to check first: contract term, costs, card type, customer data, the network and when staying with Joyn fits.
- Prices
Digital card cost
A digital loyalty card costs a fixed monthly subscription, not a fee per customer. Here is how to work out the real cost, excl. VAT, compared with paper.
- Guide
Complete guide
What a digital loyalty card is, how it works in Apple Wallet and Google Wallet, what it costs in Belgium and how to launch one in a week, without an app.
- Marketing
Shop newsletter
How to send a newsletter from a local shop: get customers' consent, respect the rules, write short and let people unsubscribe with one click.
- How-to
Transfer paper stamps
A customer turns up with a half-full paper card: how to carry their stamps over to the digital card, with one simple rule and a note of the reason.
- How-to
Launch in a week
How to launch a loyalty program in a week: choose the reward, create the card, set up the QR stand, train the team and invite your first customers.
- How-to
Cancel Joyn
To cancel Joyn, do it at least 30 days before your contract year ends, using the form at joyn.be/stop. Here is how to handle it step by step, with no surprises.
- Guide
Reminder near the shop
Apple Wallet and Google Wallet can show your loyalty card on the lock screen near your shop. What you can promise and what you don't control.
- Rules & GDPR
Loyalty card and GDPR
Yes, a shop can run a loyalty club in line with the GDPR: little data, a clear legal basis and consent for promotional e-mails.
- Guide
Loyalty without changing the till
A digital loyalty card works without any link to your till: a phone and a scan are enough. What that allows, and where the limits are.
- Guide
Measuring loyalty
Which numbers show whether customers come back: active customers, return rate, rewards earned. What the Fidelia dashboard shows and what it does not.
- How-to
From paper to digital
How to replace paper loyalty cards with a card in Apple Wallet or Google Wallet without losing your regulars: steps, transition period and part-filled cards.
- Marketing
Push notifications without annoying
Send few, useful notifications to customers who said yes. Example texts for Belgian shopkeepers, good sending times and the limits of Wallet.
- How-to
Placing the QR code
Put the QR code where customers wait: at the till, at eye level and within reach. Placement tips for cafés, bakeries, salons and shops.
- Guide
Real cost of a reward
A free coffee costs you your purchase cost, not the menu price. Work out the real cost of a loyalty reward, excl. VAT, with worked examples in euros.
- Marketing
Marketing calendar
Valentine's Day, Mother's Day, sales, back to school, Saint Nicholas, Christmas: the dates that matter in Belgium and a simple loyalty move for each.
- Marketing
Slow days
How to fill your quiet days: double stamp, a time-slot offer, a message to regulars. Simple ideas with a worked example in euros.
- How-to
Stamp fraud
Fake stamps, double scans, copies: limit loyalty stamp fraud with a delay between stamps, a log, traced corrections and unique cards.
- Guide
Stamps, points or cashback
Stamps for a product bought often, points for varied baskets, cashback for bigger purchases, prepaid to collect upfront. With worked examples in euros.
- Marketing
VIP tiers
VIP tiers reward your best customers by visits or amount spent. How to build them simply, without making your loyalty card complicated.
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