You can launch a loyalty program in a week. Keep it simple: one stamp card, a reward the customer understands straight away and a QR stand at the till. The rest, like newsletters, tiers and reminders, can be added once the club is up and running.
The weekly plan below assumes you already have a shop, café or salon with customers coming through. You don’t need an app, a website or any special equipment. Staff use their ordinary phones.
What is the weekly plan?
| Day | Task |
|---|---|
| Day 1 | Choose the reward and number of stamps |
| Day 2 | Create the card with your logo and colours |
| Day 3 | Order or print the QR stand |
| Day 4 | Train staff and test it yourself |
| Day 5 | Put out the stand and start asking customers |
| Day 6–7 | See how many have joined and adjust |
The stand can take longer than a day if it needs printing, so order it early. If you don’t want to wait, start with a printed A5 sheet in a plastic holder and switch to a nicer stand later.
Day 1: choose the reward and number of stamps
The reward is the whole promise. Pick something the customer wants and you can afford to give away. A free cup of coffee, a discounted haircut or a bun with the fika all work well.
Work out what the reward costs you in ingredients and labour, not what it costs on the menu. It’s usually well below that; see what a reward really costs. Then choose the number of stamps. Ten is common, but customers who come often can handle more and customers who come rarely need fewer.
Day 2: create the card
Add your logo, colour and reward text. Keep the text short, the customer should get it in a second. Preview the card as it looks on the phone before you move on. The card lands in Apple Wallet or Google Wallet, so the customer finds it among tickets and payment cards.
One card per shop is enough to start. If you later want other types, such as points or punch cards, you can add them once you have something to build on.
Day 3: sort out the QR stand
The stand is the way into the club. The customer scans the code, fills in a first name and email and adds the card to the wallet. It takes under a minute.
The first QR stand is included in the plan, and an extra one costs 199 kr excluding VAT. How you place the stand matters a lot, so put it where customers wait, right by the till.
Day 4: train staff
Staff are the ones who get customers to join, so spend time here. Show how to:
- scan the customer’s card with the phone and give a stamp,
- redeem a reward when the card is full,
- fix a stamp that went wrong in the dashboard with “Adjust stamps” and a reason,
- mention the card at the till naturally, for example: “Do you collect stamps with us? Scan the stand and you’ll get the first one straight away.”
Let everyone try it on themselves or on each other before the stand goes out.
Day 5: open and ask every customer
Put the stand where the customer stands and waits, ideally next to the till. Have staff ask every customer during the first weeks. Someone who is asked joins far more often than someone who just sees a sign.
Give the first stamp straight away once the customer has scanned. It shows how it works and means the card doesn’t start from zero.
Day 6–7: look at the numbers and adjust
After a few days you’ll know more than you do now. How many have joined? How many have received a second stamp? Is it awkward to ask at the till? Adjust the reward or the number of stamps if customers seem to find it too long or too easy. You can also compare with your own sense of how many usually come back.
What can you add later?
Only once the basics work is it time for more. A few common next steps:
- Lock-screen notifications when a reward is waiting or when you have an offer.
- Reminders when the customer walks past the shop.
- VIP tiers for your best customers.
- Newsletters to those who said yes.
Read more about the cost in the price guide or see current prices. If you’d like a longer walkthrough of how digital cards work, there’s the complete guide.
Summary
A loyalty club doesn’t have to be big to work. Choose a reward you can afford, create a card, put up a stand, train staff and ask every customer. It can be done in a week, and you’ll learn more from the first customers than from any amount of planning.