Guides for local shops
Practical guides on loyalty cards, regulars and marketing for independent shops, cafés and restaurants.
Digital loyalty card cost
A digital loyalty card costs a fixed monthly fee, not a fee per customer. How to work out the cost in SEK and compare it with paper cards.
- Guide
Complete guide
A digital loyalty card lives in your customer's Apple Wallet or Google Wallet. How it works in a Swedish shop, what it costs and how to launch one.
- Marketing
Shop newsletter
How to send a newsletter from a local shop in Sweden: collect a yes from customers, follow the Marketing Act, keep it short and make unsubscribing easy.
- How-to
Launch a loyalty program
How to launch a loyalty program in a week: pick a reward, create the card, put up the QR stand, train staff and ask your first customers to join.
- Guide
Reminder near the shop
Apple Wallet and Google Wallet can show your card on the lock screen when a customer is near your shop. How it works and what you can't control.
- Rules & GDPR
Loyalty club GDPR
Yes, a small Swedish business can run a loyalty club under GDPR: collect only what you need, rely on contract for the card and consent for marketing e-mails.
- Guide
Loyalty club without an app
Yes, a loyalty club can run without an app. Customers scan a QR code and save the card in Apple Wallet or Google Wallet, with no account or password.
- How-to
Replace paper cards
How to replace a paper loyalty card with a digital stamp card without losing regulars: step by step, with a transition period and a plan for half-full cards.
- Marketing
Notifications without annoying
Send few, relevant push notifications to customers who said yes. Example texts, good timing and what applies to Apple Wallet and Google Wallet.
- How-to
Place the QR stand
Put the QR stand where customers wait: at the till, at eye level and within arm's reach. That way more people scan and join your loyalty club on the spot.
- Guide
The real cost of a reward
A free coffee costs you what it costs to make, not the menu price. How to work out the real cost of a reward, with examples in SEK and VAT included.
- Marketing
Fill slow days
Fill slow days by giving regulars a reason to come then: offers, double stamps and a message at the right moment. Seven ideas for restaurants and shops.
- How-to
Stamp fraud
Loyalty stamp fraud is rare but can be stopped: a cooldown between stamps, a log of who stamped, logged corrections and codes that cannot be guessed.
- Guide
Stamps, points or cashback
Stamps for one product bought often, points for mixed baskets, cashback for larger irregular spending, klippkort for prepayment. With maths in kronor.
- Guide
Loyalty card with Swish and Zettle
A digital loyalty card works alongside Swish, Zettle and whatever till you use. How to combine them without changing payment method, and what to check.
- Marketing
VIP tiers
VIP tiers reward your best customers with perks based on visits or amount spent. How to build simple tiers for a small business without complications.
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