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What is a VIP tier in a loyalty programme?

A VIP tier is a level in a loyalty programme that customers unlock by visiting or spending more, for example Silver after 10 visits and Gold after 25. Each tier comes with a perk, so your best customers get recognised and have a reason to stay.

By The Fidelia team

How do tiers work?

You set thresholds in ascending order and a perk for each one. Tiers are usually counted in visits (simple, fair to everyone) or in amount spent (rewards bigger baskets). Unlike a stamp card, a tier is not used up: the customer keeps the level and its perk.

Good perks cost little and feel personal: a priority order, a monthly treat, a small permanent discount, first taste of a new product.

Why does it matter for a shop?

A small share of customers usually makes up a large part of a shop’s sales. Tiers make those regulars visible to you and give them a status worth keeping, which a plain stamp card doesn’t.

How does Fidelia handle it?

With Pro, any card type can have up to 3 VIP levels, counted by visits, or by spend on points, cashback and prepaid cards. The level shows on the customer’s Wallet card; reaching a new one triggers a notification and a “New level” screen on the scanner so staff can congratulate the customer. Levels and perks are listed on the back of the card.

Your first stamp, tomorrow morning.

Set it up tonight. Cancel online any time.

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