The cost of a digital loyalty card is a fixed monthly subscription. You don’t pay per customer, per stamp or per reward scanned. At Fidelia, the Essential plan starts at €29 a month and the Pro plan costs €59 a month, both excl. VAT. With annual payment the monthly fee drops: see the pricing page for the current offer.
The real question isn’t only the price of the card, but what it costs compared with what you do today. Here is what’s included, the costs people often forget to compare, and a simple method to know whether it’s worth it in your business.
What does the price include?
Fidelia has two plans. They differ mostly in what you can send to your customers.
- Essential, €29 a month. Digital card in Apple Wallet and Google Wallet, a scanner in the team’s phone, and a lock screen notification when a reward is waiting for the customer. One card per business.
- Pro, €59 a month. Everything in Essential, plus messages to customers who agreed to receive your news, reminders when the customer passes near the business, and the ability to have several cards.
The first QR stand is included. If you want more, for example one per till, count €19 each, excl. VAT. You test it all during the free 14-day trial.
What costs do people often forget?
When you compare providers, the monthly price isn’t enough. Ask these questions.
- A fee per customer or per card? A low entry price can climb with the size of the club.
- Set-up fees or a commitment? Some charge for installation or impose a one-year contract, sometimes renewed automatically.
- Hardware? Do you need a reader, a tablet, physical cards, or is an ordinary phone enough?
- Sending costs? Are messages to customers included, or paid per send?
- The exit? Can you take your data and stop easily?
- Excl. VAT or incl. VAT? Always compare prices expressed the same way.
Compare equivalent plans and read the provider’s own page: prices and conditions change.
And how much does a paper card cost?
A paper card seems free, but rarely is. The cost per card is small, but it hides in several places:
- printing and ordering new cards,
- cards that are lost, wet or never brought back,
- the time spent at the counter finding the stamp and the card,
- no idea who is coming back, and no way to contact customers again.
That last point often weighs the most. With paper, you don’t know a customer has stopped coming. With a digital card you see it and can invite them back.
How do you know if it’s worth it?
Do it in three steps.
- Work out the value of a loyal customer. How often do they come, and what do they leave you per visit after the purchase cost? That’s your gross margin per visit.
- Estimate the extra visits. Stay cautious: count a few extra visits a month, not a revolution.
- Compare with the subscription and the cost of the reward. The real cost of a reward is generally well below its till price, since you only lose your purchase cost.
These figures are yours, which is why a test beats a guess. During the free trial you see how many of your customers actually add the card to their phone.
When is a digital card not worth it?
It doesn’t suit everyone. If you have a handful of regulars you know by first name and rarely see new faces, a system may not be needed. And if you never plan to reward anyone, the card adds little. It suits mostly when many different customers pass through and you want to turn more of them into regulars.
One point related to price: the card collects customer data, which comes with rules. Read our guide to the digital loyalty card. And to choose between stamps, points and cashback, see the pricing.
In summary
A digital loyalty card costs a fixed subscription; the real costs are in the reward and in how many customers adopt the card. Compare equivalent plans, ask whether there are per-customer fees or a commitment, and use the free trial to measure the effect in your business. See the current pricing or go back to the home page.