Put the QR code where the customer waits: at the till, at eye level and within reach. That is where they have a few seconds and where you are already talking to them. The stand needs to make a clear promise and be easy to scan.
It sounds obvious, but a badly placed stand can mean almost nobody signs up. Here is what matters for a café, bakery, salon or shop.
Where does the stand work best?
At the till
This is the usual spot and often the best. The customer is standing still, looking at the counter, and the team can point to it. Put the stand next to the card terminal or the till, not behind it.
At eye level and within reach
The customer should be able to scan without leaning over the counter or going round anything. Put the code between chest and eye height, at arm’s length. A code on the floor or high on the wall is rarely scanned.
Where the customer waits
In a café, that can be at the till and at the drinks pick-up point. In a salon, while waiting at the chair and at the till. In a shop or bakery, near the queue. Places where people wait are good: the customer has time to take out their phone.
What does a good stand look like?
- The reward first. “A free coffee after ten stamps” sells better than “Scan here”.
- A short call to action. One verb: “Scan and collect stamps”.
- A large code on a calm background. Good contrast and free margin around it.
- Your logo and colours. The stand should look like your business.
The Fidelia stand is a clear acrylic A5 holder. You can have the sheet designed with your logo, colours and the reward, or upload your own artwork with your shop’s QR code. The first stand is included in the plan; each extra stand costs €19 excl. VAT.
How many stands do you need?
With a single till, one stand is enough. With several tills, a pick-up counter or several counters, one stand per position is better, so no customer has to change counters to sign up. An extra stand costs little compared with the customers you would otherwise miss.
What should the team say?
The stand does half the work, the team the other half. One simple sentence is enough: “Do you collect stamps with us? Scan the code, you get the first one right away.” Point to the stand as you say it. Ask every customer for the first few weeks, until it becomes a reflex. For a plan for the first week, read launching a loyalty programme in a week.
What mistakes should you avoid?
- A stand behind the till or off to the side. The customer does not see it while paying.
- A code that is too small or too much text. Nobody has time to read.
- Reflections from shop windows or lamps. Check from the customer’s position, at several times of day.
- Nobody on the team mentions it. Without a reminder, customers walk past.
- A dirty or damaged stand. Wipe it from time to time, it is your shop window.
For a customer, joining the card needs no app: they scan with the camera, enter their first name and email, then add the card to their phone’s wallet. See also loyalty without changing your till and from paper card to digital card.
In short
Put the stand at the till, at eye level and within reach. Put the reward first, test it yourself and ask the team to mention it. A well-placed stand does more than a pretty stand in the wrong spot. Plan prices are on the pricing page.