Short answer: Loyalo is free for up to 500 customers and then goes to 499 SEK a month, with SMS, e-mail, an AI assistant and up to 5,000 customers. Fidelia has no customer cap and no SMS: 299 kr for the simple stamp card and 599 kr for push, e-mail and more card types.
How do the plans compare?
Prices per month, as published on 25 October 2026. Fidelia prices exclude VAT; Loyalo does not state the VAT basis.
| — | Fidelia | Loyalo |
|---|---|---|
| Apple Wallet and Google Wallet, no app | Yes | Yes |
| Price tiers | Essential 299 kr, Pro 599 kr | Free 0 SEK, 499 SEK, Enterprise on quote |
| Number of customers | Unlimited on all plans | Free up to 500, 499 SEK up to 5,000 |
| Number of cards | Multiple cards in Pro | Free 1, 499 SEK unlimited |
| Push messages | Pro 599 kr | Free 100 per month, 499 SEK unlimited |
| E-mail to customers | Pro 599 kr, 2 000 a month | 499 SEK |
| SMS campaigns | No | 499 SEK |
| Card types | Stamp (Essential), points, cashback, prepaid, membership (Pro) | Stamp, cashback, membership, reward, discount, prepaid stamp, coupon, gift card |
| Refer a friend | No | 499 SEK |
| AI assistant | Pro | 499 SEK (Richie) |
| Trial | 14 days of Pro | 14 days |
| Contract term | None | None, all plans are monthly |
| QR stand | First one included and delivered | Not stated on their site |
Where is Fidelia stronger?
- No cap on customers. Unlimited customers and scans on every plan, even Essential.
- Predictable pricing. Two tiers, 299 kr and 599 kr, and 199 kr per extra location.
- The QR stand is included. The first one is delivered with the card.
- Works alongside any till, Swish and Zettle: staff scan the customer’s card.
- No SMS, deliberately. You reach the customer with a push to the card in their wallet, without chasing phone numbers.
Where is Loyalo stronger?
- A free plan with one card and up to 500 customers, enough to test the idea at no cost.
- SMS and e-mail campaigns in the 499 SEK plan, plus refer-a-friend and feedback.
- More card types, including gift card, coupon and discount.
- Enterprise with multiple locations, white-label, API and SSO.
Who should choose Loyalo?
Loyalo suits you if you want to start free with up to 500 customers, or want to send SMS and run referral rewards. The 499 SEK plan has a lot in it, but works best if you actually use the campaign tools.
Who should choose Fidelia?
Fidelia suits you if you expect more than 500 customers and don’t want to change plan for that reason, or want a fixed price for a simple stamp card. You can start with Essential and move to Pro later. All plans are on the pricing page.
How do you switch from Loyalo to Fidelia?
- Create your Fidelia card with the same reward.
- Give a welcome stamp and add stamps manually for those who were close to a reward.
- Keep both QR signs up for a few weeks.
- Cancel Loyalo. All plans are monthly with no contract term, according to their site.
More comparisons: Fidelia vs Stampioo or the Swedish homepage.